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We wanted to realign the imbalance of compromise for those who wanted jeans that fit. We also wanted to do this without compromising on quality.


Hailing out of the North West of England, Well Built Apparel is a family run business that carries that ethos throughout the brand. Our family is always open to our customers and your feedback ensures we are creating the products that you want.

We wanted our identity to be apparent on every single item we released. This is why we put so much importance on designing and creating something that was made in the UK, highlighting great British craftsmanship.

So now we had an idea, the hard work was bringing it to life. We conducted extensive research before creating our first designs and constructing our very own pattern, pushing the boundaries of how ‘normal’ jeans are made.


We pride ourselves on the fact that our jeans are manufactured right here in the UK by one of the market leaders which sees us share a stable with some of the UK’s top retailers. 


Our Indigo Blue Men’s jeans was our first product to go into production back in December 2016 and we have not looked back since. Following on from it’s success, we listened to you and released our range of black men’s AND women’s ranges in April 2017.

2019 promises to keep building with lots of new products in the pipeline that we cannot wait to share with you.


Whether you are a bodybuilder, powerlifter, cyclist, crossfitter, runner or just someone struggling to find the right fit, we believe that we have your size.


As we continue to grow, we want to invite you into our family to play your part in our journey.


Well Built Apparel Ltd.

Here at Well Built Apparel we like to lift heavy things, run fast, ride hard and push the boundaries of what we can do as human beings. After the sweat stops pouring, we also like to look good.


Born out of frustration from scouring the high street and the Internet, Well Built Apparel came into this world as an answer to thousands of others struggling with the same problem. Finding jeans that fit the athletic physique.  

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